We work with ambitious organisations seeking growth and optimisation through advanced AI and technology solutions. Our expertise spans both B2B and B2C enterprises, allowing us to cater to a diverse range of sectors. These include

• Biotech: Integrating siloed data to deliver new insights and building a new commerce platform to incorporate newly integrated data to aid sales and fulfilment.
• Media: Revolutionising efficiency through streamlining briefing and creative processes through automation.
• Retail: Developing an intergrated loyalty solution encompassing all relevant data sources to automate processes, enhance customer experience, increase fulfilment and generate insights.
• FMCG (Fast-Moving Consumer Goods): Reduce marketing spend through increase reuse of marketing assets, improving compliance and providing automated recommendations and insights to improve asset and campaign performance.
• Hospitality: Elevating guest experiences and operational efficiency through AI-powered solutions and smart automation.

We proudly collaborate with large, globally recognised brands, leveraging our platform’s capabilities to drive significant innovation, efficiency and competitive advantage at scale. At the same time, we are equally committed to supporting smaller companies, providing them with the tools and expertise needed to accelerate their growth and optimise their operations.

Northell is a UK-based firm operating at the cutting-edge in the development and implementation of Artificial Intelligence. Our experienced team combines theoretical and academic knowledge gained from world leading universities such as Stanford and Oxford with decades of hands-on experience building state-of-the-art AI solutions. Working across the entire AI pipeline, our innovative solutions have delivered strong transformative results for large brands and earned recognition from leading technology analysts Forrester and Gartner.

At Northell, we ensure our clients maximise the potential of our bespoke software engineering services with comprehensive training and support. Our expert team offers tailored training programs designed to seamlessly integrate our AI solutions into your existing workflows, empowering your team with the knowledge and skills needed to leverage advanced functionalities.

Additionally, our dedicated support team provides continuous assistance, addressing any issues promptly and ensuring your platform operates at peak performance. With us, you receive not just cutting-edge AI technology but also the ongoing support and training necessary to drive sustained success and innovation.

At the core of our technology solutions is neuro-symbolic AI. It blends the best of machine learning and symbolic AI models to better perform activities.

By learning from data and using logical rules, neuro-symbolic AI overcomes the limitations of using either just machine learning or symbolic AI in isolation.

Neuro-symbolic AI models outperform traditional deep learning models in complex tasks that require a combination of perception (like image and video reasoning) and higher-level cognition (like logical reasoning and language understanding).

Another advantage of Neuro-symbolic AI is its ability to represent and manage uncertainty in knowledge, thanks to its support for first-order logic. It can also handle incomplete knowledge more robustly by maintaining upper and lower bounds for each variable.

Neuro-symbolic AI is well suited for tasks like knowledge-based question/answering, where it can leverage existing knowledge bases to answer complex questions with minimal training data, unlike current end-to-end trained systems that require thousands of examples. This makes Neuro-symbolic AI not only more efficient but also more adaptable to new datasets and capable of generalising across different tasks.

In essence, Neuro-symbolic AI represents a step toward more advanced AI systems that can learn like humans do, combining the pattern recognition strengths of neural networks with the logical reasoning capabilities of symbolic AI to address more complex, real-world problems in a robust and scalable way.