Brand Insights

Unleashing the Power of AI: A Beginners guide for Leaders | Northell

Written by Martin Pelham | Oct 20, 2023 1:05:56 PM

 

Artificial Intelligence is conversation currently invading every board room. Budget meetings and strategy sessions are having their agendas dominated by AI. People at every level, from business leaders to front line team members are thinking about how AI will impact them. And for those who aren’t talking about it? Well, there’s a pretty good chance you’re missing a trick.

But part of the problem with the AI conversation is that it’s plagued by hype, half-truths, and myths. Push past that, and you’ll find a technical revolution in the waiting, ready to reshape industries, inspire new forms of business, and explode customer expectations right across the globe. If we can deal with elements of fear and the untruths following AI around, there are more opportunities than we could ever imagine.

AI has already landed in our lives in a way that is more pervasive than you possibly realise. From the last thing you listened to on Spotify, to your conversation with Alexa, to your neatly filtered email inbox, to the sandwich you just bought for your lunch, AI has already impacted your life. It analyses your music preferences to add new songs to your playlist. It recognises and responds to your voice. It identifies language that is and isn’t associated with spam. It tracks stock levels to ensure the right things are on the shelves at the right time.

But what does all this mean to you? What impact is it having on you and your bottom line? Let’s get into it – the definitions, the jargon, the applications, the implications, and the key skills.