Make your data work for everyone with Sidekick.

Sidekick, your knowledge integration companion.
Simplify and Connect. Untangle the mess, structure the unstructured, and break down silos. AI Cognitive Backbone and Sidekick simplifies your data landscape and connects systems, people, and processes—so your business can work with one shared, accessible intelligent view of the truth.
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Reduce costs & accelerate time to value.
Create a single source of truth for your data with our scalable solution, ensuring clear and consistent formatting. Unlock your data’s potential for automation, smarter decision-making, and advanced AI solutions.


A knowledge democracy.
By creating a single version of the truth, we can create a unique knowledge base for your business. Stored in an accessible format and language, it empowers all your teams to leverage your data without specialist skills or knowledge through co-pilots and other easy to use tools.
Our AI Cognitive Backbone makes your data AI ready by ensuring;

It is consistent.
A common format and language ensures your data is readily available for AI. Regardless of the source, its meaning is consistent, reducing the preparation time to transform data processes.

It is accessible.
Data is accessible without the need for specialist data skills or for specialist data model knowledge. It instead is easily extractable and uses terms anyone can understand, opening up the power of your data to your entire organisation.

It is comprehensive.
Consolidate all your organisation’s data in one place, regardless of source, using subject and relationship categorisation. This flexible method breaks free from restrictive rows and tables, providing comprehensive insights and confidently inferring data points to fill in the blanks.

It can scale with you.
Whether you develop new business models, enter new markets, or even collect new data, a semantic layer ensures new data models and storage will enrich your AI rather than slow it down.

It is insightful.
By organising your data based on subjects and relationships and with a holistic view including inferences for missing data, insight is ready and waiting to drive action.
See it for yourself – Book a demo.
To book a demo of our transformative AI products, leave your details in the form area below and we will be in touch within 3 working days. Alternatively, you can sign up for email updates on Northell and its products.
Our AI Solutions:
AI Cognitive Backbone
Our AI cognitive backbone uses Neuro-symbolic AI to integrate, comprehend, compound and structure an organisation’s data to make it operational.

Media Magic
MediaMagic works with AI Cognitive Backbone to analyse your digital assets at a component and frame by frame level to power your marketing operations and digital asset management.

Customer Needs Solution
Customer Needs Solution (CNS) is an innovative and impactful solution that enables business leaders to understand the Drivers of Customer Behaviour so that they can impact change.