Building an automated customer journey that shortens the sales cycle, reduces the cost to service with an increased overall sale value
The client was dealing with messy data collection, stored across different platforms with no single point of truth. This meant that their data couldn’t give them accurate insight into their customer base, or their customer needs. All their sales required a salesperson to facilitate, driving up their cost of sale.
We captured all their data in a single location, aggregating it to give us better insights into the customer journey, their needs, and preferences. That enabled us to build more streamlined service and sales journeys that didn’t rely on 1-2-1 sales. We created personalised, automated journeys that shortened the sales cycle, reduced cost to service, and increased overall sale value.